Circular Materials™

Material Reality™

What should I do with this?

Take a photo of any object. We'll tell you what it is, whether it still has value, and the best next life for it.

Photos are analysed and not stored. No account needed.

The order we recommend in

We never send something down the list if a higher option is practical.

  1. 01

    Keep using

  2. 02

    Repair

  3. 03

    Reuse

  4. 04

    Refill

  5. 05

    Sell

  6. 06

    Donate

  7. 07

    Recycle

  8. 08

    Compost

  9. 09

    Dispose

Every photo teaches the system — packaging types, materials, routes and regional differences. That knowledge is what makes our commercial collections smarter. How Material Reality™ works.