Material Reality™ Intelligence

The collection pays the bills.
The data is the product.

Every electric collection records itself — route, energy, time, weight, material and destination. Combined, that becomes reporting a business can act on, and benchmarking nobody with a single van can produce.

Recorded automatically

When the van leaves the depot, the measurement starts.

Route taken
Miles driven
kWh consumed
Battery used
Charging sessions
Collection time
Material collected
Weight
Bins and containers
Recovery destination
Date and time

Collection intelligence

What moved, and how well it moved.

Glass collected today

Live weight across the round, by venue.

Glass this month

Rolling totals with month-on-month movement.

Tonnes diverted

Material kept out of general waste, evidenced by weight.

Average pickup time

Minutes on site — the number that drives route cost.

Missed collections

Counted and explained, not quietly forgotten.

Fleet intelligence

What it cost, in money and in carbon.

Miles driven

Per round, per venue, per material.

kWh used

Metered from the vehicle, not estimated from mileage.

Cost per collection

Energy, time and labour resolved to a single lift.

CO₂e of electricity used

Grid intensity applied to actual kWh.

Diesel equivalent avoided

Same route modelled on a diesel van, methodology shown.

Vehicle utilisation

Capacity used versus capacity carried.

Battery efficiency

Miles per kWh, tracked by season and load.

A venue dashboard

One pub. One month. Numbers it can put in a board pack.

Glass

1,240 kg

Cardboard

340 kg

Cooking oil

110 kg

Collections completed

14

EV miles

462

Diesel emissions avoided

148 kg CO₂e

Benchmarked anonymously

  • You're in the top 15% for glass recovery among comparable Cheshire pubs.
  • Your food waste is 18% higher than similar venues of your covers and size.
  • Weekly glass collections could drop from 3 to 2 without overflow — saving roughly £61 a month.

Comparisons use aggregated, anonymised venue cohorts. No customer is ever identifiable to another. Emissions figures always show the methodology and factors used.

The collection record

One structured record per lift. Founder-reviewed before anything is published.

Collection ID
Date and time
Vehicle
Driver
Customer
Material
Estimated weight
Photographs
Contamination
Destination
Journey distance
Collection duration
Notes
Confidence level

Nothing becomes public automatically. Records carry a confidence level, and anything shown to a customer, partner or benchmark cohort passes founder review first.

Material coverage

Built for the stream, not just the bottle.

GlassFoodPlasticCardboardMetalWoodCooking oilCoffee groundsGarden materialsConstruction materialsFurnitureElectronicsTextilesPlant pots

Recovery intelligence

Every material carries its own history.

  • Where the material originated
  • Where it travelled
  • Where it was processed
  • Material quality at handover
  • Contamination found and removed
  • Recovery outcome
  • Recommendations for next time

Customer dashboard

What each business sees about itself.

  • Collections
  • Material history
  • Weight trends
  • Material composition
  • Monthly reports
  • Estimated savings
  • Recovery rates
  • Collection frequency
  • Recommendations

Partner intelligence

What reprocessors, councils and manufacturers can learn.

  • Reprocessors
  • Recyclers
  • Recovery partners
  • Councils
  • Waste companies
  • Manufacturers

Aggregated and anonymised only, shared with permission. No customer is identifiable to a partner, and no partner sees another partner's flow.

Learning engine

Every completed collection improves the next one.

Better routing
Cleaner materials at handover
Improved recovery rates
Reduced contamination
Shorter transport distances
Less unnecessary waste in the first place

Learning is anonymous by design. Patterns travel between venues; identities never do.

Ask ONE

Reporting tells you what happened. Recommendations tell you what to do.

How can I reduce collection costs this month?
Which material is costing me the most to move?
Is my contamination getting better or worse?
What would happen if I moved to fortnightly cardboard?
How do I compare with similar venues nearby?

Answers come from the venue's own weights, routes and contamination history — not generic advice. The service earns the revenue; the intelligence earns the renewal.